When the Deal Is No Longer About Shoes: Behind the Iranian Negotiations
כשהעסקה היא לא על הנעליים: מאחורי המשא ומתן האיראני
Summary
An analysis of the Iran nuclear talks argues that at a certain point, negotiations are no longer about the substance of a deal but about ego, sunk costs, and the fear of being seen as weak — a psychological dynamic that typically signals negotiations are about to collapse.
Preview
בשלב מסוים, העסקה היא כבר לא על מוצר - אלא על אגו, על מאמץ, על “לא לצאת פראייר”. וכשזה קורה - המשחק נגמרRelated dispatches
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