How War Rhetoric Goes Viral: The German Chancellor's Language of Conflict

Prof. Schlevogt’s Compass No. 47: Viral war for narrative primacy – The Kanzler’s rhetoric of war

3/14/2026, 8:21:54 PM en source ↗
European PoliticsRussia-Ukraine War

Summary

A column by Professor Schlevogt examines how modern geopolitical conflicts are fought through narratives, focusing on the German Chancellor's war rhetoric. It argues that in the age of viral geopolitics, wars are increasingly spread through stories that demonize the enemy and sanctify violence. The piece critiques the weaponization of language in the context of the Russia-Ukraine war and European political discourse.

Preview

Preview In the age of viral geopolitics, wars spread through narratives that demonize the enemy and sanctify violence
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