World Cup 2026: Will Adidas humiliate Nike on home soil?
Mondial 2026 : Adidas va-t-il humilier Nike chez lui ?
Summary
The 2026 World Cup takes place on US soil, the home turf of Nike, giving rival Adidas a historic opportunity to challenge its market dominance and brand image. France 24 analyses the two giants' opposing marketing strategies with an expert — from a war over official jerseys to limited editions and global digital activation.
Preview
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