Vicky Foods Acquires Iconic Panrico Brand to Strengthen Iberian Bread Market Position
Vicky Foods, antigua Dulcesol, compra Panrico para reforzarse en el mercado del pan en España y Portugal
Summary
Spanish food company Vicky Foods, formerly known as Dulcesol, has acquired the Panrico brand along with its main industrial asset — a production plant in Gulpihares, Portugal. The deal is aimed at strengthening Vicky Foods' position in the bread market across Spain and Portugal. Panrico, once a household name in Spanish bakeries, now adds strategic manufacturing capacity and brand recognition to the buyer's portfolio.
Preview
La operación incluye tanto la marca como su principal activo industrial, la planta lusa de Gulpihares