Meet the men calling out 'masculinity' trends

4/24/2026, 11:08:57 PM en source ↗

Summary

A new wave of men on social media is pushing back against influencers who promote extreme grooming practices and narrow male beauty standards, known as 'looksmaxxing.' The trend reflects broader cultural tensions around masculinity and identity in the digital age.

Preview

Influencers promoting looksmaxxing and narrow male beauty standards are being called out by a new wave of men on social media.